Website Content Requirements from Client (NGO)
1. Organization Overview
NGO name and full meaning
Mission and vision statements
Core values
Brief history/background
Areas of focus or causes (e.g., education, health, environment)
2. Target Audience
Who is the site for? (Donors, volunteers, beneficiaries, partners, public)
Key demographics (age group, location, interests)
Accessibility needs (e.g., multilingual support)
3. Website Objectives
Primary goals (e.g., raise awareness, collect donations, recruit volunteers)
Secondary goals (e.g., share reports, promote events, partner networking)
4. Content Requirements
Home page content
About us section (team bios, founder’s message)
Projects or programs (ongoing and completed)
Donation information (causes, donation tiers)
Volunteer opportunities
News or blog articles
Events page (upcoming or past events)
Testimonials or impact stories
FAQs
5. Functional Requirements
Online donation system (payment gateway integration – e.g., Paystack, Flutterwave, PayPal)
Volunteer sign-up form
Contact form or chat feature
Blog or news updates
Newsletter subscription
Event registration
Social media integration
Multilingual support (if applicable)
6. Design Preferences
Preferred color scheme
Logo (in high resolution)
Typography preferences
Sample websites they like (for inspiration)
Tone/style (formal, casual, community-driven, etc.)
7. Technical Details
Do they have an existing domain and hosting?
Privacy policy
Terms and conditions
Cookie policy
Any NGO certification or registration documents for credibility display